Ideas

Clareza e Foco: economics, finance and decision-making in plain language.

The content channel of Think Ahead's founder, with videos and texts in Portuguese for people who need to decide on solid ground.

Editorial lines

  • Forensic thinking for business

    Transactions, investments, agreements, investigations and risk management.

  • Deciding under uncertainty

    Cognitive biases, leadership, flow, assertive communication and human behavior.

  • Boards and financial statements

    Corporate and family governance, succession and finance for board members.

  • Communication for decision-makers

    Persuasion, storytelling, metaphor and memorable phrasing.

  • Economics in plain language

    Nobel-winning theories and the fundamentals of finance, from common traps to key indicators.

Launching in January 2027

Videos come out on Thursday mornings, each with a companion text on Substack, in Portuguese. In the meantime, the founder's reflections are available in Notas de um Conselheiro Independente.